{"id":1394,"date":"2009-07-02T08:12:29","date_gmt":"2009-07-02T06:12:29","guid":{"rendered":"http:\/\/scomunicando.hopto.org\/notizie\/vespa-ti-amo\/"},"modified":"2009-07-02T08:12:29","modified_gmt":"2009-07-02T06:12:29","slug":"vespa-ti-amo","status":"publish","type":"post","link":"https:\/\/www.scomunicando.it\/notizie\/vespa-ti-amo\/","title":{"rendered":"VESPA Ti Amo!"},"content":{"rendered":"<p>Cos\u00c3\u0192\u00c2\u00ac va la comunicazione&#8230;.\u00c3\u201a\u00c2\u00a0 la nuova campagna Vespa su affissione in grandi <br \/>Stazioni.<br \/>  <!--more-->  <img loading=\"lazy\" decoding=\"async\" class=\" alignleft size-full wp-image-1388\" style=\"margin: 10px; float: left;\" alt=\"vespa_1\" src=\"http:\/\/scomunicando.hopto.org\/notizie\/wp-content\/uploads\/2009\/07\/vespa_1.jpg\" width=\"150\" height=\"104\" \/>Vespa, lo scooter pi\u00c3\u0192\u00c2\u00b9 famoso e diffuso al mondo (sono oltre 17 milioni gli <br \/>esemplari venduti nei cinque continenti in 63 anni di storia), vera icona del <br \/>design italiano, si presenta con una nuova campagna (firmata dalla TBWA\\Italia).<br \/>Vespa -marchio del Gruppo Piaggio, primo produttore europeo e tra i maggiori <br \/>player mondiali del settore &#8211; \u00c3\u0192\u00c2\u00a8 gioia di vivere, svago, relax e spensieratezza. <br \/>Da sempre legata a questi valori, oggi Vespa ne diventa portavoce ufficiale. La <br \/>nuova campagna \u00c3\u0192\u00c2\u00a8 un vero e proprio manifesto per la libert\u00c3\u0192\u00c2\u00a0. Il concetto <br \/>sviluppato \u00c3\u0192\u00c2\u00a8 un invito a riprendersi il proprio tempo libero e non lasciarsi <br \/>imprigionare troppo dalle responsabilit\u00c3\u0192\u00c2\u00a0. Il tono di voce rimanda alle scritte <br \/>sui muri e agli slogan rivoluzionari di manifestanti pacifici. Il testo \u00c3\u0192\u00c2\u00a8 <br \/>semplice e immediato. La prima parte suggerisce di assumere \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cmeno impegni\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d e la <br \/>seconda di abbracciare \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cpi\u00c3\u0192\u00c2\u00b9 divertimento\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d.<br \/><img loading=\"lazy\" decoding=\"async\" class=\" alignright size-full wp-image-1389\" style=\"margin: 10px; float: right;\" alt=\"vespa\" src=\"http:\/\/scomunicando.hopto.org\/notizie\/wp-content\/uploads\/2009\/07\/vespa.jpg\" width=\"225\" height=\"180\" \/>Sono 3 i soggetti realizzati . Il primo \u00c3\u0192\u00c2\u00a8 dedicato alla Vespa GTS 300, la <br \/>Vespa pi\u00c3\u0192\u00c2\u00b9 potente mai prodotta, grintosa e sportiva, molto amata dal target <br \/>maschile. Ha un motore brillante, una guida coinvolgente e una accelerazione <br \/>sorprendente. Chi la guida \u00c3\u0192\u00c2\u00a8 un giovane manager con l\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2espressione felice di chi <br \/>si lascia alle spalle impegni e responsabilit\u00c3\u0192\u00c2\u00a0. Il titolo recita: \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cmeno stress, <br \/>pi\u00c3\u0192\u00c2\u00b9 relax\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d.<br \/>Il secondo soggetto \u00c3\u0192\u00c2\u00a8 per Vespa LX 125, la pi\u00c3\u0192\u00c2\u00b9 giovane e \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cfemminile\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d dell\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2<br \/>ampia famiglia Vespa. Presenta una linea sofisticata e un\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2estrema <br \/>maneggevolezza. Sul sellino c\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2\u00c3\u0192\u00c2\u00a8 una ragazza sorridente in giro a fare acquisti: <br \/>\u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cmeno meeting, pi\u00c3\u0192\u00c2\u00b9 shopping\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d.<br \/><img loading=\"lazy\" decoding=\"async\" class=\" alignleft size-full wp-image-1390\" style=\"margin: 10px; float: left;\" alt=\"vespa_3\" src=\"http:\/\/scomunicando.hopto.org\/notizie\/wp-content\/uploads\/2009\/07\/vespa_3.jpg\" width=\"95\" height=\"127\" \/>Vespa S 50 \u00c3\u0192\u00c2\u00a8 protagonista del terzo soggetto. E\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2 la Vespa ideale per i pi\u00c3\u0192\u00c2\u00b9 <br \/>giovani, leggera e scattante, dal design minimalista, direttamente ispirato ai <br \/>modelli mitici degli anni 70. Una coppia di studenti si scambia un tenero bacio <br \/>sotto la headline \u00c3\u00a2\u00e2\u201a\u00ac\u00c5\u201cmeno equazioni, pi\u00c3\u0192\u00c2\u00b9 emozioni\u00c3\u00a2\u00e2\u201a\u00ac\u00c2\u009d.<br \/>I Credits della campagna possono riassumersi in: Il progetto \u00c3\u0192\u00c2\u00a8 stato seguito <br \/>da Gina Ridenti, direttore creativo associato, Elena Pancotti, art director e <br \/>Lorenza Pellegri, copywriter. La direzione creativa esecutiva di Geo <br \/>Ceccarelli. Le fotografie sono di Adrian Samson. La campagna sar\u00c3\u0192\u00c2\u00a0 visibile <br \/>nelle grandi stazioni d\u00c3\u00a2\u00e2\u201a\u00ac\u00e2\u201e\u00a2Italia da met\u00c3\u0192\u00c2\u00a0 giugno in poi. La pianificazione \u00c3\u0192\u00c2\u00a8 a <br \/>cura di OMD.<br \/><img loading=\"lazy\" decoding=\"async\" class=\" alignleft size-full wp-image-1391\" style=\"margin: 10px; float: left;\" alt=\"vespa_35\" src=\"http:\/\/scomunicando.hopto.org\/notizie\/wp-content\/uploads\/2009\/07\/vespa_35.jpg\" width=\"90\" height=\"124\" \/><img loading=\"lazy\" decoding=\"async\" class=\" alignleft size-full wp-image-1392\" style=\"margin: 10px; float: left;\" alt=\"vespa_2\" src=\"http:\/\/scomunicando.hopto.org\/notizie\/wp-content\/uploads\/2009\/07\/vespa_2.jpg\" width=\"150\" height=\"113\" \/><img loading=\"lazy\" decoding=\"async\" class=\" alignleft size-full wp-image-1393\" style=\"margin: 10px; float: left;\" alt=\"vespa_34\" src=\"http:\/\/scomunicando.hopto.org\/notizie\/wp-content\/uploads\/2009\/07\/vespa_34.jpg\" width=\"118\" height=\"90\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cos\u00c3\u0192\u00c2\u00ac va la comunicazione&#8230;.\u00c3\u201a\u00c2\u00a0 la nuova campagna Vespa su affissione in grandi Stazioni.<\/p>\n","protected":false},"author":1,"featured_media":1388,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[1844],"class_list":["post-1394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c40-cultura","tag-vespa-ti-amo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VESPA Ti Amo! 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